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Banktastic Expertise - Butterfly Origami
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FINANCIAL MARKETING INSIGHTS

Six warning signs your financial institution is overdue for a rebrand

bank name and logo lookalike brand

“First.” “United.” “Community." “Heritage.” Green trees, blue stars, flags.

If your financial institution incorporates one of these words or images in its name or logo — or some similar overused, run-of-the-mill banking brand motifs — you have an uphill battle that’s only going to get fiercer as you fight competitors on all sides.

  • brand strategy
  • brand equity
  • The Financial Brand

Read more …

"We've gotta get our name out there!"

blank billboard with ckustomers speeding past

"We don’t have budget for advertising. We just need to get our name ‘out there.’” We hear this from small organizations a lot. There's little budget, but they still expect measurable results from a single marketing investment or activity.

But occasionally throwing your name—your brand—“out there” doesn’t do anything to build trust, loyalty or brand equity. It doesn’t tell a compelling and credible story of what you stand for, and it doesn’t offer value to anyone.

  • brand strategy
  • marketing strategy
  • purpose

Read more …

Nobody likes a pushy brand

blank billboard with ckustomers speeding past

An increasing number of financial brands are trying to push themselves into people’s faces. They think this approach will move audiences to their way of thinking. Instead, it does just the opposite. 

Here are 3 places where it happens and what to do instead.

 
  • brand strategy
  • social media
  • Customer Loyalty
  • public relations
  • millennials

Read more …

Purpose + Action = Truly Differentiated Financial Brands

Author Martha Bartlett Piland shares insights about brand audits from her book Beyond Sticky in this 5 minute video5-minute video

"Great service" is not a unique positioning for banks and credit unions. That's a basic requirement. This 5:25 minute video by Alexandra Reilly, CFPM, has 2 real life snapshots of how purpose and action create true brand differentiation and valuable ROI.

 

  • Business Development
  • Employee Training
  • video

Read more …

Want Your Financial Institution Brand Story to Pop? Start by Saying Less

blank billboard with ckustomers speeding past

In an abundance of enthusiasm, many bank and credit union marketers list every important fact about their institution. And they inevitably lose their audience in the process. A simple three-part marketing communication strategy (with products coming last) can help create a more memorable brand.

  • brand strategy
  • marketing strategy
  • purpose
  • messaging
  • The Financial Brand

Read more …

  1. Bankers: make more confident business development calls
  2. Don't leave your customers out of your marketing equation
  3. Start with customer needs—a better way to promote financial products
  4. Are you building your brand or merely paying to display your logo?

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BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

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