FINANCIAL MARKETING INSIGHTS
4 Crucial elements your Brand Standards are probably missing
A brand isn’t proven in a style guide. It’s activated in decisions: who to hire, who to serve and how to show up in the world—in an integrated, cohesive way. Unfortunately, those are exactly the things most brand standards never address.
Here are four things your brand standards can’t afford to leave out.
4 Elements of a winning credit union employer brand
To attract the best and the brightest talent to your credit union, a strong employer brand is everything. With Baby Boomers retiring and mid- and senior-level positions opening up in large numbers, the time to elevate your employer brand to topnotch is now.
Beyond pink events: designing a women’s bank affinity group with staying power
Women-focused “clubs” at banks and credit unions have come a long way from the days of pink gloves and bus trips. Today’s women expect real value for their time and attention. Offer them access, education and meaningful connections that support both their financial lives and careers.
5 moves smart credit union marketers nail before investing in new tech
Credit union marketers are getting pitched nonstop: new tech, new “must-have” apps, new AI tools and new ways to automate everything. It’s tempting. Prices are coming down, making what was previously out of reach for many smaller institutions more viable.
From cost center to growth engine: making bank events work for your brand
Banks often put on special events for customers and prospects to enhance relationships or attract new ones. But these events can rack up a significant cost of both money and time. What is the business case for continuing them?
