A MILLENNIAL HOME LOAN HORROR STORY
This is a tale of woe.
Of stress. Of wasted time. Of a frustrated home buyer whose lender let him down. A cautionary tale for lenders.
For the buyer, the home buying process is exciting. And hard. The lender’s job is to help the buyer through it in a responsible way. Buyers must understand the scope of their new financial obligation, and the bank/credit union must operate within the institution’s guidelines for safety and soundness.
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Millennial financial woes can inspire better bank products and marketing
The financial challenges facing millennials are intense, and they need help. While millennials’ financial struggles are similar to those of previous generations, millennials also have unique needs that true marketing game-changers will notice and address. Fast.
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