Banktastic Logo horiz
  • Work
  • Services
  • Research
    • MILLENNIAL MONEY MINDSET
    • Research services
  • Exec
  • Learn
    • BOOKS
    • SPEAKING
    • BLOG
    • MEDIA
    • WEBINARS
    • SUBSCRIBE
  • Search
Banktastic Expertise - Butterfly Origami
Banktastic header

FINANCIAL MARKETING INSIGHTS

Millennials and real estate investing: some things many bankers don’t know

Plastic blocks in the shape of homes: green, pink, blue. One has dollar bills sandwiched under the roof.

It’s well known that many millennials are drawn to investing in real estate as a means to build generational wealth and establish passive income streams. Some reports say that 55 percent of millennials are interested in investing in real estate—the highest percentage of all generational segments.

  • financial education
  • millennial research

Read more …

How banks can prepare and adapt for Gen Z's expectations

hand painted black graffitti on a white wall spelling out the word CHANGE

It’s no surprise that Gen Z, the generation born between 1997 and 2012, has a different vision than previous generations for banks serving them now and into the future. In a recent shadow day for college students, we asked six seniors from six different universities to create a bank brand that spoke to them—then detail its offerings.

  • Gen Z audience

Read more …

Eight areas that are often overlooked in a brand audit

Colorful toy animals lined up and perched atop a green metal shipping container

Conducting comprehensive brand audits is not just a good practice, but a necessity for maintaining a strong identity and protecting the brand you’ve invested in building. Whether it's for routine check-ups or considering an overhaul, examining all facets of your bank's communications is crucial. Beware: some elements are easy to miss.

  • brand strategy
  • brand audit

Read more …

Bank-Free Hustle: millennial side hustles without banking support

Orange coffee mug with a gold handle. Scripty type on the mug says "go get 'em."

According to the latest LendingTree survey of nearly 2,000 U.S. Gen Zers and millennials, more than half of young Americans have a side hustle. And it isn’t just an option, as 80 percent of these side hustlers say they’re more reliant on the extra income because of today’s economy.

A recent survey with the Banktastic National Millennial Advisory Board, a group of nearly 400 millennials across the US, offers some insights and direct quotes that add depth to the numbers.

  • National Millennial Advisory Board
  • millennial research

Read more …

Strategy, not serendipity: three steps to better creative

 A jumble of numbered lotto balls in a pile. One stands out because it is orange.

Creative development can feel fun and exciting. But without a focused, strategic approach, teams are gambling on heading down a path that leads to nowhere.

By consistently implementing three essential steps–every time—marketers can ensure that their creative work reaches its intended audience and achieves the desired results.

  • marketing strategy
  • creativity

Read more …

  1. The bank marketer's tightrope: AI, automation, generations and sponsorships
  2. How Faulty Research Fails Financial Brands: 3 DOs and a DON'T
  3. The Confidence Divide: Millennials’ Contrasting Views on Retirement Prospects
  4. Financial Brand Fire Drills: The importance of practicing in case of crisis

Page 4 of 30

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-
Logo-

Banktastic Logo stacked

 

BANKTASTIC
A division of MB Piland
Advertising & Marketing, LLC
923 S Kansas Avenue, Loft Suite 7
Topeka, KS 66612

p 785.232.4156
c 785.969.6203
martha@banktastic.com

branding certified

WOSB SBA LOGO4 1200x282 WBENC green

Associate Member of American Bankers Association

©2023 BANKTASTIC. All rights reserved.

instagram linkedin icon

  • Work
  • Services
  • Research
  • Exec
  • Learn
  • Search