In this “Jack Rants With Modern Bankers” podcast, Jack Hubbard sits down with branding expert, author and Banktastic founder Martha Bartlett Piland to explore what it truly means for financial institutions to build brands that do something, not just say something.
In this insightful episode, Jack and Martha explore why many banks still fall into the trap of commoditization, how they can differentiate more meaningfully and why a brand built on empty promises can no longer survive in today’s competitive landscape.
If you’re a community bank leader, marketer or anyone responsible for the future of a financial brand, this conversation is packed with perspective-shifting insights you won’t want to miss. Watch now!
Get your copy of Martha Bartlett Piland’s book “Don't Just Brand There, Do Something’’ today. It’s available in paperback and epub versions on Amazon and everywhere books are sold.
If you’re ready for help activating a unique, value-driven brand for your bank, credit union or advisory firm, book a meeting with Martha Bartlett Piland, CFMP right now.
