Man looking through binoculars for future profitability for his financial institutionMany bankers have grown weary of marketing to Millennials. Who can blame them? The huge generation has been in the marketing spotlight for at least 10 years. By now, many banks and credit unions figure that as long as they offer online tools and a mobile app — and launch some hip digital ads — they’ll attract hordes of Millennial consumers.

It’s more complicated than that, and it will take some hard work.

Furthermore, now is definitely not the time to let up on your Millennial marketing focus. While people born between 1980 and 1996 don’t yet possess the majority of the country’s wealth, they soon will.

Forbes predicts that Millennials will become the richest generation in history and by 2030 will hold more than five times the wealth they have today. (read the rest on The Financial Brand.)

For more insights on marketing to millennials, subsribe to the BANKTASTIC Millennial Money Mindset research report and prepare your financial insitution for a more profitable future.