This article made some interesting notes about brand loyalty with banks and credit unions. As a consumer, I consider myself VERY brand loyal. I will go out of my way to buy a certain product I want, and at the same time will avoid brands I don’t prefer like the plague. Although this article focuses on marketing campaigns to generate brand loyalty, I think above all that customer service will make or break your customers’ loyalty to your brand. I’ve seen far more compelling or entertaining campaigns by financial institutions that I don’t use, but I’m still 100% faithful to mine. Having great experiences with employees, their willingness to cooperate and be available, and their goal to be as convenient as possible has made more of an impact on me than any key ring or coffee mug any other bank has given me.
Tim M.
I am loyal to a superior product and service first. From that grows brand loyalty. It cannot be done the other way around.
Caleb C.
I am loyal to brands that have offered an AMAZING experience.
This reminds me of Denise Wymore’s Modern Marketing blog post “I Found It!” – People like Jeanine Miller create brand loyalty! – http://denisewymore.blogspot.com/2008/01/i-found-it.html
Jim P.
I am incredibly brand loyal. From Starbucks to Staples, NPR to Nordstroms, Apple to Andersen Windows; the brands that have earned my loyalty work as hard to keep it as they did to get it. The brands to whom I am most loyal clearly put the time, energy and resources into both the art and science of building a brand.
Ron S.
I’ll answer this question with the same answer I give to thousands of other questions: It depends. In this case, sometimes it depends on the product and sometimes it depends on the company. For me to say – unequivocally – “I’m brand loyal” or the opposite, wouldn’t be accurate. Banks and CUs don’t get this – to drive brand loyalty, they first have to get customers/members to care more about the product (or service), ie., managing their money.
Brent D.
My brand loyalty is combination of “wow this __ rocks my socks” and “wow I’m entirely to lazy and complacent to give another brand a shot.”
So my brand loyalty is directly proportionate to how impressed and lazy I am at any given time.
Gene B.
Loyalty. I used to have a loyal dog. But seriously I don’t really consider being loyal to a brand but more like have a favourite brand. I like and would choose Pepsi but if it isn’t available Coke will do. I have a favourite computer company Apple. But if there wasn’t an Apple I wouldn’t choose a PC. It really depends on the product, what day of the week it is, and my mood for most everything else. Then there is the patriotic purchase – Stanfield underwear because it’s Canadian and it is quality. So in a CU you could bust your buns off for someone but they won’t shine up to that because they have had a bad hair day. For someone else it might be a different story.