1) Solid, simple, customer-focused, web tools that not only submit information for the customer but also interacts back with the customer.
2) Before opening, figure out the market you are pursuing and start talking with and engaging them through whatever communication channels they use. Don’t make them come to you, you go to them.
1) Definitely agree with Mike T. Gotta have a way to get their deposits without them going to another bank first. I would go with Mitek to make deposits through cell phones.
2) I’d also go with a very customizable product, i.e. a high interest rate with a few fees or a completely free account with no interest rate are a few examples. That way you could hit all markets
2) Finally it’d have to have some sort of portfolio management like Mint or Jwaala
One of the first steps that we see working with Financial Institutions is the ability to open and fund accounts online. If consumers are on the website looking for their next financial relationship…more than likely they would apply online if it was available and able to be funded. Next would be positioning of an online switch kit to make it easy for consumers to close unwanted bank accounts, move their direct deposit, or even automatic payments. We have seen great success with our switch kit at the end of an online application. Some of our banks offer some type of promotion when they switch their relationships which helps with retention and loyalty.
Mike T.
Remote deposit capture for consumers to scan their checks into their accounts.
And obviously, online account opening software.
Brad G.
Here’s a couple off the cuff:
1) Solid, simple, customer-focused, web tools that not only submit information for the customer but also interacts back with the customer.
2) Before opening, figure out the market you are pursuing and start talking with and engaging them through whatever communication channels they use. Don’t make them come to you, you go to them.
Robbie W.
I’d go with Brad on #2 – Figure out your target market and redo online banking to fit their needs.
Heath S.
1) Definitely agree with Mike T. Gotta have a way to get their deposits without them going to another bank first. I would go with Mitek to make deposits through cell phones. 2) I’d also go with a very customizable product, i.e. a high interest rate with a few fees or a completely free account with no interest rate are a few examples. That way you could hit all markets 2) Finally it’d have to have some sort of portfolio management like Mint or Jwaala
Jeff O.
One of the first steps that we see working with Financial Institutions is the ability to open and fund accounts online. If consumers are on the website looking for their next financial relationship…more than likely they would apply online if it was available and able to be funded. Next would be positioning of an online switch kit to make it easy for consumers to close unwanted bank accounts, move their direct deposit, or even automatic payments. We have seen great success with our switch kit at the end of an online application. Some of our banks offer some type of promotion when they switch their relationships which helps with retention and loyalty.